Graphics Essentials for Small Offices



Graphics Essentials for Small OfficesThose Employed By Small Businesses And Nonprofits Often Wear Many Hats And Some Fit Better Than Others Graphics May Be One Of Those Ill Fitting Hats If It Is, This Handbook Will Help You Decide Which Tasks To Take On, And Which To Outsource You Ll Learn The Advantages And Disadvantages Of Digital And Traditional Printing You Ll Also Learn How To Plan Your Marketing Budget, Cut Printing Costs, And Avoid Costly Mistakes Learn To Answer These Important Questions What Is Graphic Design And What Do I Need To Know About It How Do I Establish An Identity, Or Brand, For My Small Nonprofit Or Business What Do I Need To Know About Typography What Graphic File Formats Provide The Best Web Usability And Printed Results How Can I Make A Dull Image Look Better What Prepress Issues May Arise That I Need To Know About Can I Use Inexpensive Software And Still Get Good Results What Do I Need To Ask To Get Good Results From My Designer Or Printer Contains Illustrations, Bibliography And Glossary.

Author, Dave Loeff like Leff is a long time fan of science fiction and fantasy He admires Jack Vance and Frank Herbert whose science fiction explores imagined social themes Dave also enjoys reading non fiction books on a variety of topics including neuropsychology and physics Whatever inspires a sense of awe is what I like the best Whether that comes from the Arabian Nights or from popular science writing makes no difference It s the mysterious that matters.

[Ebook] ↠ Graphics Essentials for Small Offices Author David Loeff – Heartforum.co.uk
  • Kindle Edition
  • 104 pages
  • Graphics Essentials for Small Offices
  • David Loeff
  • 26 June 2017

10 thoughts on “Graphics Essentials for Small Offices

  1. Paul says:

    Graphics is an essential part of any small business, but it can be very difficult and confusing This book aims to make it a little easier.It is tempting to designate one of your employees as the graphics person, instead of using an outside vendor it s cheaper, right Can other employees pick up the slack while the person is learning PhotoShop or InDesign Will overtime be needed to keep up with the workload If you do use an outside printer, make sure that they are aware of your budget It h Graphics is an essential part of any small business, but it can be very difficult and confusing This book aims to make it a little easier.It is tempting to designate one of your employees as the graphics person, instead of using an outside vendor it s cheaper, right Can other employees pick up the slack while the person is learning PhotoShop or InDesign Will overtime be needed to keep up with the workload If you do use an outside printer, make sure that they are aware of your budget It helps no one if they deliver champagne graphics when all you have is a beer budget.Come up with some sort of corporate identity manual, which includes your logo with possible variations and the colors and print font to be used in your documents It s acceptable to re visit the manual from time to time to do any necessary revising, but few things say unprofessional like constantly changing fonts and colors from one document to the next You also need to decide what sort of text alignment will be used left aligned, or justified Don t use right aligned text unless absolutely necessary.When you are designing your page, resist the temptation to get creative and fancy Readability is most important Use color sparingly Put the headline right under the picture, and above the body text Use a serif font instead of a sans serif font the book explores the differences between them for body text A reader s eyes travel from top to bottom and left to right Don t try to make the eyes go in some other direction Learn how to use, or not use, white space The book also looks at working with images, and photo editing If you are getting, for instance, an 8 page brochure ready to be professionally printed, the book shows just what the printer has to do to make it come out the right way.The entire graphics process can be very frustrating for any small business This book does an excellent job at explaining what should be going on, and will answer your questions before they are asked It is short, and is well worth the time and money

  2. Alyssa Greatbanks says:

    This book read far too technical, and offered little help in the ways that I was expecting it to.

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