The Hard Sell

      The Hard Sell
The tricks of political advertisingWhat is unique about political advertising Is it really all that effective in changing votes And why does it have to be so annoying.In The Hard Sell, creative director Dee Madigan uses her trademark humour and down to earth approach to unveil the world of political advertising Drawing on real life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into How political ads are designed to work Who are they designed to work on How we pay for them Why we make so many negative ads How personal is too personal How spin works, particularly in an election campaigns How to make messages cut through the cynicism How politicians use journos who use politicians who use journos The gendered nature of it all And finally, what happens when it all turns to sh t Dee is candid about the tricks of the trade and the lessons that can be learnt. Best Read [ The Hard Sell ] by [ Dee Madigan ] –

Is a well-known author, some of his books are a fascination for readers like in the The Hard Sell book, this is one of the most wanted Dee Madigan author readers around the world.

      The Hard Sell
  • Paperback
  • 224 pages
  • The Hard Sell
  • Dee Madigan
  • English
  • 27 July 2019
  • 0522866301

10 thoughts on “ The Hard Sell

  1. Ben Harris-Roxas says:

    An enjoyable, insightful and well written book

  2. Loki says:

    A light, fun overview of advertising s role in Australian politics It focuses primarily on election advertising, with a few side trips It s not amazingly detailed, but it s a good place to start In fact, the book s only major flaw is the lack of a list of Further Reading Madigan has an engaging style as a writer, one a lotconversational than most books on politics use She s also not afraid to laugh at herself, and isn t afraid to admit to screw ups, which is a rare quality in A light, fun overview of advertising s role in Australian politics It focuses primarily on election advertising, with a few side trips It s not amazingly detailed, but it s a go...

  3. Sean Finn says:

    Funny, fascinating and easy to read An exploration of political advertising, strategy and episodes of comedy If you want to knowabout how campaigns are orchestrates, read this book

  4. Shelagh says:

    What a fascinating insight into elections the Australian way Political science can be pretty dry and for many people, the way a political party presents its public face its brand is double Dutch Dee Madigan has written a very readable, insightful and entertaining book which demystifies the whole political marketing process I admit to a fascination with Australian politics, which certainly leant this book a lotappeal for me than might otherwise have been the case, h...

  5. Brendan Brooks says:

    An amazing insight into political advertising and the ad Australian ad industry in general It feels privileged to be allowed through this entertaining incredibly informative looking glass Thanks deemadigan.

  6. Jarvis Ryan says:

    Madigan writes with humour and and is honest enough to recognise the limitations of political advertising on voter intentions A useful insider perspective with some practical advice on campaign strategy that will apply for various groups and causes and not just political parties.

  7. Kristin Alford says:

    Nudity, intrigue, swearing and the GST Written with a light touch and good humour, with well researched insights into persuasion and the political.

  8. Megan says:

    A cracking read for people who love to know what goes on behind the scenes in political campaigns.

  9. Louise Crossman says:

    Thoroughly enjoyable and easy to read, surprising given how much material comes from the thoroughly depressing 2013 election campaign.

Leave a Reply

Your email address will not be published. Required fields are marked *