Post-Fordist Cinema: Hollywood Auteurs and the Corporate Counterculture

Post-Fordist Cinema: Hollywood Auteurs and the Corporate Counterculture➵ [Reading] ➷ Post-Fordist Cinema: Hollywood Auteurs and the Corporate Counterculture By Jeff Menne ➪ – Heartforum.co.uk The New Hollywood boom of the late s and s is celebrated as a time when maverick directors bucked the system Against the backdrop of counterculture sensibilities and the prominence of auteur theory, N The New Hollywood boom of the late Hollywood Auteurs PDF ☆ s and s is celebrated as a time when maverick directors bucked the system Against the backdrop of counterculture sensibilities and the prominence of auteur theory, New Hollywood directors such Post-Fordist Cinema: Epub / as Robert Altman and Francis Ford Coppola seemed to embody creative individualism In Post Fordist Cinema, Jeff Menne rewrites the history of this period, arguing that auteur theory served to reconcile directors to Hollywood s corporate projectMenne traces Cinema: Hollywood Auteurs ePUB ´ the surprising affinities between auteur theory and management gurus such as Peter Drucker, who envisioned a open and flexible corporate style In founding production companies, New Hollywood filmmakers took part in the creation of new corporate models that emphasized entrepreneurial creativity For firms such as Kirk Douglas s Bryna Productions, Altman s Lion s Gate Films, the Zanuck Brown Company, and BBS Productions, the counterculture ethos limbered up the studio system s sclerotic production process with striking parallels to how management theory conceived of the role of the individual within the firm Menne offers insightful readings of how films such as Lonely Are the Brave, Brewster McCloud, Jaws, and The King of Marvin Gardens narrate the conditions in which they were created, depicting shifting notions of work and corporate structure While auteur theory allowed directors to cast themselves as independent creators, Menne argues that its most consequential impact came as a management doctrine An ambitious rethinking of New Hollywood, Post Fordist Cinema sheds new light on the cultural myth of the great director and the birth of the creative economy.

Jeff Menne is associate professor and program Hollywood Auteurs PDF ☆ director of screen studies at Oklahoma State University He is the author of Francis Ford Coppola .

Post-Fordist Cinema: Hollywood Auteurs and the Corporate
    Post-Fordist Cinema: Hollywood Auteurs and the Corporate emphasized entrepreneurial creativity For firms such as Kirk Douglas s Bryna Productions, Altman s Lion s Gate Films, the Zanuck Brown Company, and BBS Productions, the counterculture ethos limbered up the studio system s sclerotic production process with striking parallels to how management theory conceived of the role of the individual within the firm Menne offers insightful readings of how films such as Lonely Are the Brave, Brewster McCloud, Jaws, and The King of Marvin Gardens narrate the conditions in which they were created, depicting shifting notions of work and corporate structure While auteur theory allowed directors to cast themselves as independent creators, Menne argues that its most consequential impact came as a management doctrine An ambitious rethinking of New Hollywood, Post Fordist Cinema sheds new light on the cultural myth of the great director and the birth of the creative economy."/>
  • Paperback
  • 272 pages
  • Post-Fordist Cinema: Hollywood Auteurs and the Corporate Counterculture
  • Jeff Menne
  • 06 September 2017
  • 0231183712

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